CF-Logo Animated
CF-Logo Animated
CF-BusinessCards-Recycled
CF-BusinessCards-Recycled
Climate Fringe Flag
Climate Fringe Flag

Climate Fringe Branding

THE BRIEF

  • Create a simple logo that represents the climate crisis.

  • Create a logo that can be adapted to existing business identities and logos to show their support to the Climate Fringe.

  • The LOGO needs to be adaptable to different environments.

  • Design an animated version of the logo.

  • Show the application of this logo in various contexts, from stationery to t-shirts but also signage, posters and a toolkit booklet.


LOGO CONCEPT

  • The logo illustrates climate change by illustrating one of the main

  • visual impacts of global warming which is that the sea level is rising.

  • The capital letters C and F are being submerged by waves. The letters are also strong and resilient.

  • The red line wave at the top represents the environment disaster level that would happen if for instance the agreement during the COP26 were not followed.